Owens Corning System Thinking Home

All builders have access to the same building products. It’s how you use those materials together that makes a difference. The System Thinking Home is planned, designed, constructed and finished to the highest possible standards. A quality home is only ensured when all the elements – products, technology, knowledge, installation techniques – are integrated together. The entire structure must be considered as a complete system if the products and the home are to perform to their full potential. But, how do you show superior building practices when most systems are behind the walls in final construction? You describe it though the senses.

My role: collaborative concept, design, photo and illustration art direction.

Program Overview

Consumer brochure

In the consumer brochure we not only show how a System Thinking Home will affect your senses – make your life more comfortable – but we also provide illustrations on how the systems work together to produce the best results. We even include a checklist so homebuyers can compare System Thinking Homes to other builder’s homes.

Builder Marketing Materials

Marketing Materials are available to help sell the System Thinking Home. Posters, decals and brochures can be placed throughout the System Thinking Home to highlight what makes that home construction superior – even if it’s behind a wall.