The University of Toledo “More” Campaign

The “More” Campaign was a very successful marketing effort for The University of Toledo. Using the word “more” we were able to highlight all the great things The University of Toledo was doing and had to offer. It also gave UToledo a flexible way differentiate itself from other colleges and universities. UToledo students were used in the promotion, photographed by our university photographer, Daniel Miller.

My role: creative director and photo art direction.

Ads

 
 

Billboards and Signage

08042010-1298_USE.JPG

Viewbook

ADM+3194+Viewbook+MORE+COVER+PHOTO.jpg

Click to view entire viewbook.

Admission Collateral

 
 

Web Ads

Web

Television

We teamed up with Madhouse to produce the MORE TV spot.

Michelle Hoch-Henningsen