The University of Toledo Seed Money Mailer

The Seed Money mailer was sent to urban high school guidance counselors to promote the UT Guarantee. The UT Guarantee was a program that offered scholarships to deserving students with financial need. These scholarships would pay any remaining tuition that wasn’t covered by financial aid. The money was made of paper that had seeds embedded in it that could be planted to yield flowers. The kit explained the guarantee and was an engaging way to keep a UT presence in the guidance counselor’s office.

My role: creative director.