Betco Brochure

Betco not only distributes cleaning supplies, they also create a specific cleaning program customized for each customer. The collateral is based on a thumbprint motif to reflect the individuality of Betco’s custom cleaning systems. The cover of the brochure is created with metallic ink and a fine-screened pattern to imitate brushed stainless steel. Dull and gloss varnishes create the thumbprint.

My role: concept, design, headlines, photo art direction and print production.