Nailite Tradeshow Booth Mailer

The goal: drive people to the Nailite tradeshow booth. Nailite creates vinyl siding that looks like real wood. I decided to tie that information into the promotion. Before the show, contractors were mailed fake diamond earrings advertising the promotion. During the show, builders had a chance to win real diamond earrings by registering at the Nailite booth.

My role: concept, design, headlines and sourcing imitation diamond earrings.