Dow Styrofoam Brand Brochure

How do you convince a builder to use your product? Make a strong case for it. Using the premise of an investigation on how DOW® STYROFOAM™ Brand Insulation solves moisture and energy problems in buildings, I created a fun backstory that highlighted problems that can occur when STRYOFOAM Brand Insulation isn’t used in construction. And, yeah, I couldn’t help putting a doughnut in at least one of the photos.

My role: concept, design, photo art direction, set styling, supportive copywriting and print production.