Dow Concrete Home Construction Ad

Concrete homes don’t sound like they’d have much curb appeal. I thought of the Flintstones’ house when I heard “concrete home.” This model was made to illustrate that point. The ad lets builders know Dow® has concrete building technology that can give them the beauty their clients want along with the energy efficiency and strength you get with concrete construction.

My role: concept, design, headlines, source and art direct model maker and photo art direction.